with Christian radio and promote over 220 national Top 20 singles, including over 20 #1

PDAdvisor are no longer in print whille R&R is now the Billboard chart.)

Creative Promotions has a strong list of clients including

both labels and independent artists. Labels

include Stylos Records, Spring Hill Music , Discovery

House Music, Integrity Music, Maranatha!, M2.0

Communications, INO Records, Curb Records and

Doxology Records. We were the first to handle radio

promotions for such artists as Sara Groves, Nicholas

Jonas (Jonas Brothers), David Crowder, Paul Baloche

and Darlene Zschech/Hillsongs. You can visit the

see a list of Top 20 songs and artists we have been

privileged to represent.

What makes our radio promotion unique?

In recent years it has become evident that it takes more than phone calls and faxes to promote a new single to Christian

radio. Though following up with programmers is still the cornerstone of any promotion to radio (you can't develop

great relationships through e-mail), Creative Promotions has developed creative and cutting edge strategies

using today's multimedia and Internet technologies to help introduce a new artist and/or singles to Christian radio.

See the next few pages to view details of how we can bring these resources together in promoting your next single.

What is the ultimate goal?

Of course, the ultimate goal for getting airplay on Christian radio is so God can expand the impact of your music and

ministry. But what are the more practical goals, even from a business perspective? The ultimate goal is for radio to

open new markets where you can perform and minister in concert. As your concert ministry grows, so will your revenue

through paid performances and product sales. A bi-product of airplay (on reporting stations) is the open door it

creates for your song to climb onto a national radio chart which can add to your national exposure and impact. This

too can help in the growth of your concert ministry.

What stations do we include in our promotion packages?

We promote singles to stations that report to the Soft AC/Inspirational charts published by Billboard Magazine, the

Christian Music Weekly and CRW (Christian Radio Weekly). We can also expand our promotion to include key priority

non-reporting stations and networks around the country.

these stations report to the Inspirational charts published by Billboard Magazine, the Christian Music Weekly and

We have focused our promotion on the Inspirational reporting stations because they continue to add songs from

independent and small label artists. Currently there are 27 Inspirational reporters that represent over 185 markets.

they have consistently refused to add songs from independent and small label artists.

can open up new ministry opportunities and markets. For instance, if American Family Radio adds your song,

you will instantly be heard in over 70 markets across the country! Our primary

objective in promoting to the reporting Inspirational stations is to work

closely with these stations and their music programmers to help a song move

up the national Inspirational radio charts. Once a song enters the national

Top 25 (CMW/CRW) or Top 20 (Billboard), not only are you impacting

more markets but you also begin to build a story of national radio success

that you can use in your overall promotional strategy.

Though Inspirational reporting stations are open to playing independent and

small label artists, their singles must still compete with those released by the

of 15 - 30 songs with an average rotation of 20-25. On a typical week, most

of these stations have between 10-15 great songs to choose from (for a new

of this, we are extremely careful about what songs we are willing to release and promote to the Inspirational

reporting stations.

Though our focus has been primarily on the reporting Soft AC/Inspirational stations, we also offer promotion and

follow-up to over 20 "Priority" non-reporting stations and networks. These Priority non-reporters impact over a

non-reporting stations. We are able to monitor response from these stations through a special form that programmers

by Creative Promotions.

know the importance of a station being a "reporter," the average listener doesn’t know if their station reports to a

national chart and frankly, doesn’t care. They either like the station or they don’t. If they hear your song and like it,

that’s all that matters to them. They’re not concerned if it’s climbing a national chart as long as their station is

playing it!

There’s no question that gaining national exposure by having a song on the national charts is important. However,

these charts simply reflect airplay on the local level...the airplay that can help expand the impact of your music min-

istry. Though non-reporting stations may not report to a national chart, they are still able to make an impact by

playing your music at the local level. It’s through the non-reporting stations that a grassroots level of growth in

your ministry can begin to happen. We believe getting solid airplay on non-reporting stations can have as much

value as getting added on a reporting station. Success on a large number of non-reporting stations can also give an

artist momentum to help with further promotion to the reporting stations.

How can you include a focus on Priority non-reporting stations with your promotion to radio? 1) If we are promoting

your single to the reporting Soft AC/Inspirational reporting stations, we would recommend expanding that pro- promotion

motion to include our 20+ Priority non-reporting stations. 2) If we feel your single has potential to receive airplay

but may not be able to break through the stiff competition found with the reporting stations, you may want to consider

only promoting your single to these Priority non-reporting stations.

Check out NewMusicNow

At this point, you may be wondering where

the radio promotions’ process begins. Below

is an outline that will walk you through each

step:

Submit your CD to review: We’ll need

to review your CD to discover if there

are songs that would be strong singles

to release to either the Inspirational

reporting stations or the Independent

reporters.

We do ask for a $100 consultation

fee to cover our time reviewing your

CD. The fee also covers a 30 minute

(minimum) consultation session

when we will discuss your CD and it’s potential at radio.

and send this, your CD and a check or money order for $100 made out to "Creative Promotions"

to: Creative Promotions / Wendell Gafford / 3211 Giddings Ave. SE / Grand

Rapids, MI / 49508. Creative Promotions will also accept credit card payments through

PayPal for an additional $10 handling fee. Please e-mail Wendell Gafford at

Please give us a minimum of one week to review your CD before you follow-up with us.

It’s best to drop us an e-mail and we will schedule a phone consultation.

As we review your CD, we are going to be listening for at least two potential singles.

Christian programmers are not interested in the "one hit wonder" and neither are we. I’m

guessing you aren’t either. Creative Promotions will never require you to sign a two single

agreement but we want to know that there is the potential for you to build a long term

relationship with Christian radio programmers and their listeners. This is especially true

of promoting singles to the Inspirational reporting stations.

Once both Creative Promotions and you have agreed to move forward with the promotion of a

single, we will determine if the best focus will be on the Inspirational reporters or Priority

non-reporters.

The next few pages will outline the promotional process and specifically how Creative Promotions

will promote your single to radio.

Once a promotional plan is agreed upon, Creative Promotions will put together and send you a

Promotional Agreement to sign. The purpose of this agreement is to make sure we are all on

the same page as we launch the radio promotion of your single.

Note that full payment for the agreed upon radio promotion will be due at the signing of the

agreement.

First let me emphasize the fact that Creative

Promotions does not simply "track" songs with

stations. We promote songs to programmers

through our relationship with each station and

through the multimedia tools we offer with our

promotional packages. Second, Creative Promotions

is not an "assembly line" promoter.

Though there are certain tools and strategies we

include with each promotion, we work hard to

customize a plan that works best for each artist

and song.

Creative Promotions offers two levels of promotion

of promotion. The best way to describe the difference

is that the Standard promotion is mainly

focused on the promotion of a single though we will, of course, work to introduce the artist as well.

Enhanced promotion is focused on the promotion of the single with just as much emphasis on introducing

the artist to radio and help that artist develop a stronger relationship with key programmers.

At the enhanced level, we are also able to offer an artist more time in the area of consulting and artist

development.

On page 6, 7 & 8, we will outline the promotion involved

with each level. Please note that we do not require

you to choose either the regular or enhanced level

of promotion. There is middle ground between the two

levels if you choose to only include some of the enhanced

elements in your radio promotion plan.

We want to create a promotional plan that works best

for you, your music and your ministry. Once you have

looked over the next few pages, please contact Wendell

Gafford at Creative Promotions (616.248.4175) with

any questions.

Make sure and check out our NewMusicNow website! Creative Promotions is one of the few

Christian radio promotion companies with a strong website and internet presence. We use

the NewMusicNow site as the springboard for each artist for all of our online promotion. Go

Promote to reporting Inspirational stations. Promotion will include the following:

Digital distribution of single to reporting, Priority Non-reporting and select general non-reporting Soft AC /

Inspirational stations.

This service includes the writing of a "cover letter" that is included with e-mail to programmers announcing

the release of the new single.

Introductory "NewMusicNow" e-mail promoting single to all reporting Inspirational stations.

Bi-weekly calls to reporting Soft AC/Inspirational stations

Every 2-3 weeks you will receive a report on single showing its status at reporting Soft AC/Inspirational

radio broken down station by station.

Promote single on the NewMusicNow website powered by Creative Promotions (www.newchristianmusicnow.com).

This will include:

Artist will receive their own "Section" on Website which will include an audio stream of the single and the following

categories:

Meet the Artist – includes artist biography and other material that will help programmers become better

acquainted with artist.

Single category – includes song information (cover letter), song lyrics, feedback form and digital download.

Media – includes the following media elements:

A minimum of six (6) artist interview segments (to be supplied by artist based on questions provided by

Creative Promotions.)

A minimum of one (1) video segment. Videos must be edited and ready for one step conversion to the Flash

an additional charge for further video editing.

Other media elements such as photos can also be included on the Media page and will be placed based upon

availability and promotional need.

Single will be included in a minimum of six (6) "e-mail blasts" from Creative Promotions.

Artist/Management is responsible to supply content for a minimum of four (3) "e-mail blasts."

Implement strategies to help connect artist and key music programmers

Work with artist to connect with programmers through e-mail campaign.

Provide phone contact information so artist can follow-up with key stations.

Digital Distribution:

Creative Promotions currently uses a combination of our own NewMusicNow website

(www.newchristianmusicnow.com) and the Play MPE digital distribution system for servicing singles to the

Inspirational reporting stations as well as 120+ non-reporting stations.

Duration of Radio Promotion is as follows:

Radio promotions as outlined above is for the "life of the single."

The "Life of the single" is defined as the length of time a single has before it becomes unlikely that additional

stations will be adding it to their current rotation.

Below is your financial commitment to the Standard level of promotion to the Inspirational reporters:

The fee for the radio promotion of single to reporting Inspirational stations for the life of the single is $2,200.

This amount includes digital distribution of single as outlined above.

Promote single Priority Non-reporting stations. We currently focus this promotion on 20-25 Priority Non-report- reporters

that represent over 100 stations/markets nationwide. Promotion will include the following:

ers Digital distribution of single to Priority Non-reporting and select general non-reporting Soft AC / Inspirational

stations.

This service includes the writing of a "cover letter" that is included with e-mail to programmers announcing

the release of the new single.

Regular phone and e-mail follow-up to Priority Non-reporters every 3 weeks.

After each round of follow-up, artist will receive report showing the single’s status broken down station by

station

Promote single on the NewMusicNow website powered by Creative Promotions (www.newchristianmusicnow.com).

This will include:

Artist will receive their own "Section" on Website which will include an audio stream of the single and the

following categories:

Meet the Artist – includes artist biography and other material that will help programmers become better

acquainted with artist.

Single category – includes song information (cover letter), song lyrics, feedback form and digital download.

Media – includes the following media elements:

A minimum of eight (8) artist interview segments (to be supplied by artist based on questions provided

by Creative Promotions.

A minimum of one (1) video segments. Videos must be edited and ready for one step conversion to the

would be an additional charge for further video editing.

Single will be included in a minimum of six (6) "e-mail blasts" from Creative Promotions.

Artist is responsible to supply content for a minimum of four (3) "e-mail blasts."

Implement strategies to help connect artist and key music programmers

Work with artist to connect with programmers through e-mail campaign.

Provide phone contact information so artist can follow-up with key stations.

Duration of Radio Promotion is as follows:

Radio promotions as outlined in this agreement is for a 4 month period.

The promotional period begins with the add date of the single.

If promotion to Priority Non-reporters is part of a promotion that also includes the Soft AC/Inspirational

reporters, or if the artist decides to add promotion to the reporting Soft AC/Inspirational stations, the period

of promotion to these stations will be increased to the life of the single.

The "Life of the single" is defined as the length of time a single has before it becomes unlikely that additional

stations will be adding it to their current rotation.

The financial agreement for services rendered is as follows:

The fee for the servicing and radio promotion of single as outlined above is $1.000.

Payment shall be due upon the signing of promotions agreement.

The Enhanced level of promotion may be added to a radio promotion to the Soft AC/Inspirational reporters,

Priority non-reporters, or both. The purpose of the Enhanced Promotion is to build upon the

Standard Promotion and includes everything listed at this level of promotion to the Soft AC/Inspirational reporters

(page 6) and/or the Priority non-reporters (page 7). It is a challenge to list everything that is included with an

Enhanced Promotion because we customize each promotion to meet the specific needs of an artist. With this in mind,

below are services we often include in our Enhanced Promotion.

Promote single on the NewMusicNow website powered by Creative Promotions

(www.newchristianmusicnow.com). This includes everything listed under the Standard Promotion (page 6/7)

and also includes:

A minimum of 10 interview segments (6 are included in the Standard Promotion)

A minimum of 2 video segments will be featured (only 1 is included in the Standard Promotion)

Artist will be featured in one (1) Creative Promotions Podcast

Artist will receive prime positioning with special banner add featured on the front page of the NewMusic-

Now website.

Implement strategies to help connect artist and key music programmers

Work with artist to connect with programmers through e-mail postcard and/or letter campaigns.

Provide phone contact information so artist can follow-up with key stations.

Coordinate personal greetings from artist to key programmers including video and/or audio greetings.

Set up station visits for artist.

This agreement includes a maximum of 10 visits to reporting Inspirational

This can include Soft AC/Inspirational reporters and/or Priority Non-reporting stations.

Note there may be an additional fee for Wendell Gafford to accompany artist on a station visit.

Additional Promotion can include

Develop special promotions or contests as opportunity arises.

Solicit and work to set up artist interviews.

Be proactive in developing other creative ways to promote an artist, their ministry and their single and

help artist connect with stations.

Consulting

At the Enhanced Level of promotion we are able to offer more time for consultation to an artist and/or

their management. This consultation can focus on:

Artist development and overall ministry strategy

Offering additional time for promotional planning and to assist an artist in fully understanding the radio

promotions process

Develop strategies and a comprehensive plan for taking full advantage of radio airplay

By adding on the Enhanced Level of promotion, I am able to more fully become a part of your promotions and mar- marketing

team. It will also open the door for you to more fully access the knowledge and experience we have gained over

keting the past 23 years of work in the Christian radio and music industry.

The financial agreement for services rendered is as follows:

Just as the services offered at the Enhanced level of promotion are flexible, so is the cost.

The typical fee is between $500 - $1,000 for the period of promotion as agreed to in the Standard Promotion.

Please note that this fee is in addition to the fee for the Standard Promotion to the Soft AC/Inspirational reporters

and/or Priority non-reporters.

The mission for Creative Promotions is to help

artists communicate their music and ministry.

Radio promotion has been a key way to make this happen.

However, for over a decade, we have also been assisting artists

in using current technology to help them communicate their

music and ministry in fresh ways. At the core of any artists

use of the internet must be a strong and current website. From

this website, the artist is ready to use the other online forms of

promotion like Facebook, Twitter, MySpace, Sonicbids and

Reverb Nation.

Some artists believe they can substitute a traditional website

with a MySpace, Facebook or Sonicbids page. Though a presence

on these social networks can be important, I don't believe

they should replace a traditional website. In fact, I believe not

having a website communicates that the artist isn't established enough to have a viable music ministry and career.

Social networking sites are also very limiting in the ways an artist is able to communicate who they are, how they

sound and what they offer. But why do so many artists choose to use social networking or online "press kit" sites (such

as Sonibids) as their primary website. I believe the answer is simple. Artist want to retain control of their content and

be able to easily update their "site" themselves and not be dependent upon a Web designer or "Web master."

For many years I offered a Web design service to artists. I developed some great websites and then when I was finished,

the artist would often look at me with that "now what?" look on their face. They didn't know the first thing

about Web design so that meant they had to retain my services in order to maintain their website. Sounds like a pretty

good deal for me but eventually we both became frustrated. The artist became frustrated waiting for me to add updates

to the site and I was frustrated because I had to open up all their website graphics and files simply to make a few

changes or add something new. Eventually I stopped offering website design altogether.

I thought about developing sites using a "control panel" approach. The idea is to build a website but leave certain areas

of the site the artist could change and update by logging into a "control panel." This control panel would give the artist

access to sections of the website such as their concert schedule and news page. The problem with this approach is

that I've seen few "control panels" that are user friendly. In fact, I've been hired by several artists whose sites were designed

by another Web developer and had a "control panel." It was so complicated they still had to hire someone with

knowledge and expertise in Web design in order to make the necessary changes and additions. There had to be a better

way! Actually there are two betters ways. Joomla and Wordpress. The choice is yours!

What is Joomla and Wordpress? In technical terms, each is a content

management software system that is Open Source (translated:

FREE!). This is software that is installed on your server. In simple

terms, it is user friendly Web design software that is extremely powerful, very intuitive and easy to

use. The bottom line is that we can design and build a powerful website to help communicate

your story, music and ministry and build it in such a way that, when we're finished, we hand the

keys of the site to you and give you the guidance and direction to take it from there. If you can

use a word processor (like Microsoft Word), you'll be able to keep your website fresh and up-to- date on

your own and without further expense.

Do you need a new website but don’t believe you can afford it? We’ve worked hard to make it

possible for you to have a great site that will give your music ministry the presentation it

deserves...and we can do it for less. How? We can give you a chance to purchase your new

website "off the rack"! Turn the page to find out more!

Here's what makes our Web design unique:

We have been working with Christian music artists for over 20

years so we know more than just Web design. We know how to help you

communicate your story, your music and ministry.

We design our websites, whether created specifically

for you or a pre-designed website layout, so that you

can easily add content to your site. We know how

frustrating it can be to have a great website but then

you're stuck with the need to pay someone else to

maintain your site. If you can work with a word processing

program, you can maintain a site that we

build for you. The bottom lines is...when we finish

your website, we place you into the driver's seat!

Options! We offer you options in your Web design

needs. We build your website so that you can:

Have us build a website that is customized for you

from graphics to layout and we can work closely with

you in communicating your story, music and ministry. After we are finished with the site, we will give you

training on how to keep the site updated and maintained with little or no help needed from us in the future.

Similar to option 1 but we'll save you money when you use one of our pre-designed website templates.

Similar to option 2 but we'll save you even more money by setting up the basic layout of your website, give

you initial "Do-it-yourself" training so you can fill in all the sections of the site yourself.

If you want to set up your own website using either Joomla, Wordpress or Drupal or traditional html design,

you can still purchase one of our templates to get you off and running.

These are just the main options that you can take advantage of. Ultimately, we can work with you to help

you get the website you need at a price you can afford!

FAST! With our pre-designed layouts, we can help you get your new website up quickly.

Why can a pre-designed website work for you?

You want a website that is unique to you and your music ministry and we understand that. However, most artists

need to communicate the same things. You want people to know your story, the chance to share your heart

on a regular basis, you want visitors to hear your music, to know when and where they can see you in concert or

experience a live event, and to be able to purchase your products. Our pre-designed websites give you all of this

and more. We decided there's no need to go back to the drawing board for each new artist website we create. Why

not create a standard pre-designed website that includes these basic needs that each artist shares. Your needs will

be met and you'll save money at the same time.

Of course, we can take this standard pre-designed website and customize it to your unique needs through the color

scheme and by adding sections that are unique to your music and ministry. Will this add to the price? Yes, but because

our base price is less that what you'll likely spend elsewhere, you can still save money while getting the exact

website you need.

Whether you need a basic site to help promote your music and ministry or a more complex Website that is multimedia

rich, interactive and has all the "bells and whistles," we can do it at a price you can afford. Just think options! Lots of

options! Want to find out more? Go to our demo site at www.creativepromotions.net/demo. You can also contact

Wendell Gafford at (616) 248-4175 or e-mail wendell@creativepromotions.net.

Our passion is helping an artist communicate their story, music, ministry, passion for

God. Below are some specific ways we can help but we also specialize in working with an

artist to develop new ways to communicate their ministry using today’s technology.

Along with radio promotion and web design, we also offer:

Consulting & Management

Artist consultation focusing on overall ministry direction

Music consultation - ready to help you make sure your next project is ready for

radio.

Artist management and guidance

Multimedia Design & Marketing

Develop and design "InterActive Press Kits" – We bring together all the elements

of a traditional paper press kit with today’s multimedia elements and

present it as one complete package.

Multimedia Bio Web pages – We bring an artist biography page to life with

photo and video elements that compliment their written bio. This page can

really tell an artist’s story!

Graphic design and layout for flyers, print and banner adds, postcards, letterhead,

business cards, etc.

Development of multimedia CD-ROMs

Newsletter layout and design

Traditional Press Kit design

Video editing including the development of electronic press kit videos

Video CD-ROMs with full menu interface

Promotional DVDs

Audio production including concert and album promotional spots and artist

spotlight segments

Podcast production and distribution

For more information on how we can assist you in one or more of these areas, please

(Circle all that apply.)

It’s very easy to start rattling off radio terminology and lingo and leave others behind with a bewildered look on their

face. We don’t want that to be you so we have listed some of the terms used in this information packet. We hope this

will make it easier for you to have a full understanding of what we are talking about.

Add: The term used to describe a station adding a new song to the current rotation of songs.

Current playlist - This is the list of new songs a station plays.

Format: Refers to the type of music a radio station plays. There are currently three (3) primary formats in contemporary

Christian music. Though these can be difficult to define, here’s our best attempt:

Inspirational: These stations typically play a softer style of music and are more song oriented than

artist oriented. This means they are more likely to play a new, unknown, independent artist if they

feel the song is great. These stations also tend to have more focus on a song’s lyric and message. Often

times, Inspirational stations will have a mixture of music and teaching programs. They are trying

to reach an older demographic, usually between 40-60 years of age.

Adult Contemporary (AC): These stations play more of a pop, Top 40, style of music. They tend to

be more artist focused which makes it very difficult to get an independent artist played on these stations,

especially the reporting AC stations. Though these stations certainly care about a song’s message,

they are not as message oriented as the Inspirational stations. Though many AC stations still

carry some teaching programs, they tend to play more music than the Inspirational stations. AC stations

are trying to reach a demographic between 25-55 years of age.

Christian Hit Radio (CHR - also called Contemporary Hit Radio) - This format is aimed at an audience

between 12-35 is is more aggressive / rock sounding than AC. Like AC radio, this format is very

artist oriented and usually looks to play songs from the artists considered to be the "hottest" in Christian

music at the time. Some CHR stations lean toward the AC side while others lean toward a more

rock sound.

Non-reporting station - These are stations that do not report their current airplay to the primary national Christian

radio charts.

Reporting station - These are stations that report the weekly airplay of their current singles to the national Christian

radio charts. Currently, the two primary charts are those compiled and published by Billboard Magazine and

Servicing music - A term equal to "sending music" to radio stations. Currently this is done primary through digital

distribution but can also be done by sending stations music on CD, either as a CD single or compiled together

with other radio singles.